Innovative Content Strategy and Editorial Excellence to drive business growth through digital transformation and enhanced customer engagement.

Content Strategy Solutions

Content strategy is built around one simple principle: all content should be appropriate for its users and it should be synchronised with business goals. It should be delivered on the right platforms, engage with its target audience and should carry a clear value proposition for style, substance and variety.

Learn More

Consulting Services

Content Rev drives business success through delivering solutions. We carefully engage with key stakeholders to identify growth opportunities. This could be new product development, entering emerging markets, creation of high-performing editorial teams or change management.

Learn More

Business Solutions

Content Rev works with the best in the business. A key strategic alliance gives us powerful back end support. We have the unrivalled ability to not only analyse and plan but to swiftly execute against recommendations to ensure opportunities are grasped and no time is wasted.

Learn More

B2B Publishing Services

Content Rev is focussed on helping publishers with digital transformation. Our extensive experience is applied across media platforms to develop integrated approaches to free and subscription content streams, while ensuring targets are closely tied to business goals and customer needs.

Learn More

Editorial Operations

If editorial teams are to operate to the highest and most efficient standards they require strong guidance, training and leadership. Their content is your voice in the market, and importantly it is the key driver for customer acquisition. Content Rev can create high performance editorial, just ask us how.

Learn More

Emerging Markets

Content Rev has decades of global experience. Our emerging markets knowledge makes us the ideal partner for building market entry strategies in China, India, Vietnam, the Middle East and elsewhere. We understand the challenges and opportunities, and importantly we know how to drive success.

Learn More

6 content tips that work for small businesses

For those smaller businesses or SMEs just waking up to the power and necessity of content, it can be a hugely daunting prospect. Whether it is a law firm, solar energy supplier or company selling all types of batteries, just where do you start and what can be done?

For too many SMEs, the journey starts with contracts with web design companies, an SEO expert and possibly external marketing help. Everyone wants to help, but all too often the approach is fragmented. What use is a blunt tool that delivers erratic results. Everyone wants to stand out from the crowd, but just how do you do it? Get the content right and your website visitors will soon become your customers.

If planning is started from the perspective of the desired results and then mapped along the customer journey and back through the organisation it will be possible to identify the activities and content that will make an impact.

And it doesn’t need to be complicated.

Channel 4seven – Social media scheduling hits mainstream television

I’m generally not too concerned with developments in television beyond the explosion of content targeted at specialist interests, the growth in delivery channels and media convergence. But today’s launch of a new TV channel from British terrestrial broadcaster Channel 4 has piqued my attention. Channel 4seven has a simple and quite innovate premise.

Its mission is to listen and build schedules around which of its programmes have created the most buzz across social media, bloggers, critics and from viewers. A montage of comments will be aired before each programme starts.

Interesting, yes. Brave, definitely. Foolish, possibly.

So which programmes will we be seeing on Channel 4seven I wonder? The mass market dross of programmes such as Embarrassing Bodies where you can gawk from the safety of your own living room at other peoples’ genital deformities, or endless repeats of Gordon Ramsey swearing at people in kitchens?

Data – it’s big, it’s scary and it’s yours (if you want it)

A friend of mine likes to visit boot fairs and low value auctions. He’s got a great eye and will often come home with a delicate set of antique silver spoons, bits from an old grandfather clock or some old table.

“Very collectable,” he will be heard to say of his early morning bargains as he sets about restoring furniture or giving the brass on a magic lantern a bit of a rub. Stuff is repaired and piled up in various rooms in his house. His plan is that he will sell most of it on eBay, and indeed he has made some killings with items bought for a few pennies being sold for hundreds of pounds. The problem is that while he may sell a few things every few months, each week he is accumulating far more.

And there is the rub. If he was able to get on top of his ever increasing pile of clutter he would generate a not insignificant second income, but he has a fulltime job and sees his rummaging and collecting as a hobby.

And how many businesses may have the same challenge? When it comes to digital data, businesses are increasingly rich, data is piling up across different databases, but are they succeeding in building “Big Data” and extracting the maximum value? No, inevitably they are not, especially when the data is not seen as a primary revenue source.