China is part of the new reality, and it is firmly filed in the “ignore at your peril” category. This enormous Asian country offers tremendous opportinities for international B2B publishers, but convention and innovative conservatism mean many will either fail or will simply not deliver against the potential.
Read More Asia, Asia Pacific, B2B, Beijing, Business, China, Intellectual Property, International Business and Trade, market intelligence, Market share, Orthodoxy, piracy, publishing, subscriptions
Sales teams in media businesses say poor business innovation and a lack of digital expertise is hampering the ability to seek advantage from the changing opportunities in front of them.
Read More advertising, Business, Digital media, digital revenue, Innovation, media companies, publishing
Tweet This is the first of three articles looking at the challenges faced by international B2B publishers as they look to establish operations in China. (Part 1 of 3). Make sure you also read Part Two: Don’t fear China, publishers should trash orthodoxies and embrace change (Part 2) (contentrev.com) here’s no secret in knowing China is [...]
Read More Asia, Asia Pacific, B2B, Business, China, Intellectual Property, International Business and Trade, market intelligence, piracy, publishing, subscription
Tweet We all know the internet is everywhere, weedling its way into just about every aspect of our lives. For many of us it is now what helps makes us tick — it is how we communicate, make decisions, learn stuff, get entertained and pay our debts. And it’s a lot else besides. Some quite [...]
Read More Amazon, Apple, Business, content, Facebook, Information graphics, internet, MBAonline.com, Wal-Mart, worldwide web
