For many years I’ve championed the idea of a “central content pot” and for publishers to pursue brand neutral content creation, but it’s surprising just how many publishers still don’t get it.

But some do, and it appears you can place Thomson Reuters in that camp. A job ad for a new Singapore-based Executive Managing Editor at the Thomson title Asian Legal Business (ALB) is explicit in its requirements for the successful candidate to be fully embedded within the Reuters news business.