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10 essential steps to change editorial to embrace digital

Posted by Andy Soloman - June 12, 2012 - Business, Change Management, Digital, Digital Revenue, Innovation, Journalism, Leadership, Magazines, Media, Newspapers, Publishing, Social Media, Strategy, Uncategorized, Vietnam
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10 essential steps to change editorial to embrace digital

The demands on editorial teams have never been greater. The days of over-stuffed newsrooms and large expense accounts are long gone. Instead, costs are being cut and digital enables an ever accelerating flow of information that readers and consumers increasingly expect over multiple channels and devices in real-time or within a short period. How can editorial teams reinvent themselves to thrive in this challenging environment?

To do this takes change. Not just change in terms of function, but change in terms of attitude, expectation, skill sets, and organisation. Both publishing and editorial leaders need to drive change. It doesn’t matter whether you are the publisher of print or online and digital products, the same rules apply.

Read More Business, change management, Customer, customers, digital, editorial, editorial operations, freemium, Hanoi, job profiles, Management, Paid Content, personas, publishers, publishing, Reuters, Vietnam

Don’t fear China, publishers should trash orthodoxies and embrace change (Part 3)

Posted by Andy Soloman - April 10, 2012 - B2B, Business, Cambodia, China, Content, Emerging Markets, India, Legal, Partnerships, Publishing, Strategy, Uncategorized, Vietnam
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If you are thinking of investing in China, or if you are a publisher looking to sell products and services in China, or if you are looking to source content for international subscribers from China, you’d do well to ignore many of the orthodoxies that govern business elsewhere in the world.

Read More Asia, Asia Pacific, B2B, Beijing, Business, Cambodia, China, Intellectual Property, International Business and Trade, market intelligence, Market share, Orthodoxy, piracy, publishing, subscriptions, Thailand, Vietnam

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