Channel 4seven – Social media scheduling hits mainstream television

Posted by Andy Soloman - July 4, 2012 - Digital, Innovation, Social Media, Television, Uncategorized

I’m generally not too concerned with developments in television beyond the explosion of content targeted at specialist interests, the growth in delivery channels and media convergence. But today’s launch of a new TV channel from British terrestrial broadcaster Channel 4 has piqued my attention. Channel 4seven has a simple and quite innovate premise.

Its mission is to listen and build schedules around which of its programmes have created the most buzz across social media, bloggers, critics and from viewers. A montage of comments will be aired before each programme starts.

Interesting, yes. Brave, definitely. Foolish, possibly.

So which programmes will we be seeing on Channel 4seven I wonder? The mass market dross of programmes such as Embarrassing Bodies where you can gawk from the safety of your own living room at other peoples’ genital deformities, or endless repeats of Gordon Ramsey swearing at people in kitchens?

Digital innovation. Someone thinks it’s over, but not me

Posted by Andy Soloman - June 15, 2012 - Business, Consulting, Digital, Digital Revenue, Innovation, LinkedIn, Media, Product Development, Publishing, Social Media, Strategy, Uncategorized

Following on from my post this week “10 essential steps to change editorial to embrace digital”, I found myself embroiled in a really revealing discussion with a member of the STM Publishing group on LinkedIn. For those of you that may not know, STM stands for Science, Technical and Medical, and is, as you can imagine, a major branch of the global publishing.

As ever, I had cross-posted the article to various relevant groups on LinkedIn, including STM Publishing, as I find it a really effective way of increasing exposure to my ideas. Anyway, I digress.

Following publication, up popped a comment that simply said “What makes you think editorial has not embraces [sic] digital? My company went digital in 1990! I would like some evidence.”

10 essential steps to change editorial to embrace digital

Posted by Andy Soloman - June 12, 2012 - Business, Change Management, Digital, Digital Revenue, Innovation, Journalism, Leadership, Magazines, Media, Newspapers, Publishing, Social Media, Strategy, Uncategorized, Vietnam

The demands on editorial teams have never been greater. The days of over-stuffed newsrooms and large expense accounts are long gone. Instead, costs are being cut and digital enables an ever accelerating flow of information that readers and consumers increasingly expect over multiple channels and devices in real-time or within a short period. How can editorial teams reinvent themselves to thrive in this challenging environment?

To do this takes change. Not just change in terms of function, but change in terms of attitude, expectation, skill sets, and organisation. Both publishing and editorial leaders need to drive change. It doesn’t matter whether you are the publisher of print or online and digital products, the same rules apply.

VIDEO: From Crowdsourcing to Kony 2012: Macrowikinomics: New Solutions for a Connected Planet

Posted by Andy Soloman - June 5, 2012 - Business, Content, Digital, Facebook, Innovation, Internet, Journalism, LinkedIn, Media, News, Publishing, Social Media, Twitter, Video

Video flagging the new paperback book of “Macrowikinomics: New Solutions for a Connected Planet”. Co-authors Don Tapscott and Anthony D. Williams present groundbreaking innovations from around the world and how businesses, organisations and individuals are using social media and mass collaboration to revolutionise the way we work, live, learn, create and care for each other.

Watch this video.

3 ways to increase the pace of change in your organisation

Posted by Andy Soloman - June 1, 2012 - Business, Business Solutions, Change Management, Consulting, Innovation, Leadership, Product Development, Strategy, Uncategorized

How often are you frustrated by the pace of change? Do you have loads of great ideas that you believe will turn your strong organisation into an exceptional organisation? How are you going about securing the support? Do you know how to build a compelling business case? Can you sell change as a positive?

Irrespective of your company structure and whether you are part of a traditional hierarchical team or fit somewhere within a complex matrix of competing priorities and interests, there are several guiding principles to getting your idea aired, considered and implemented so that change can take root. Skip any of these crucial steps and you may as well be shouting into a gale force wind for all the good it will do you. get it right and you will be seen as one of the organisation’s natural leaders.

The following three suggestions will help you get ideas accepted and increase the pace of change in your organisation.

Innovation lacking as media sales teams struggle with digital expertise – Research

Posted by Andy Soloman - March 27, 2012 - Digital, Digital Revenue, Innovation, Media, Publishing, Research, Uncategorized

Sales teams in media businesses say poor business innovation and a lack of digital expertise is hampering the ability to seek advantage from the changing opportunities in front of them.

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