Consulting

ContentRev consulting services

Are you looking to transform your publishing business?

ContentRev has extensive experience in the publishing industry and is highly skilled at defining opportunities for business growth. Whether your publishing business is active in the B2B or B2C sectors, ContentRev can help you carry out a thorough audit of your existing content and the products, services and channels it currently feeds.

A thorough process working closely with key stakeholders across the business including publishing management, editorial, sales, marketing, technology and customer service will see clear and actionable recommendations that once implemented will quickly drive new revenue growth.

With a goal of maximising the value of every single piece of content, ContentRev will drive innovative thinking and generate compelling business cases to help you transform and grow your digital presence.

Professional (and fun!)

ContentRev comes in and works with your people. It is a truly collaborative process that is both fun and rewarding. We are great leaders and skilled at getting the best out of diverse teams. Our global experience also means we are able to work smoothly with global or regional staff. We inspire and we deliver.

Can you afford to be left behind?

This is not a time for the faint-hearted. Those that are prepared to embrace change, tackle difficult questions and make brave decisions are those that will succeed. Every business is sitting on a gold mine of content that's just waiting to be cracked open. Contact us to realise its value.

6 content tips that work for small businesses

For those smaller businesses or SMEs just waking up to the power and necessity of content, it can be a hugely daunting prospect. Whether it is a law firm, solar energy supplier or company selling all types of batteries, just where do you start and what can be done?

For too many SMEs, the journey starts with contracts with web design companies, an SEO expert and possibly external marketing help. Everyone wants to help, but all too often the approach is fragmented. What use is a blunt tool that delivers erratic results. Everyone wants to stand out from the crowd, but just how do you do it? Get the content right and your website visitors will soon become your customers.

If planning is started from the perspective of the desired results and then mapped along the customer journey and back through the organisation it will be possible to identify the activities and content that will make an impact.

And it doesn’t need to be complicated.

Channel 4seven – Social media scheduling hits mainstream television

I’m generally not too concerned with developments in television beyond the explosion of content targeted at specialist interests, the growth in delivery channels and media convergence. But today’s launch of a new TV channel from British terrestrial broadcaster Channel 4 has piqued my attention. Channel 4seven has a simple and quite innovate premise.

Its mission is to listen and build schedules around which of its programmes have created the most buzz across social media, bloggers, critics and from viewers. A montage of comments will be aired before each programme starts.

Interesting, yes. Brave, definitely. Foolish, possibly.

So which programmes will we be seeing on Channel 4seven I wonder? The mass market dross of programmes such as Embarrassing Bodies where you can gawk from the safety of your own living room at other peoples’ genital deformities, or endless repeats of Gordon Ramsey swearing at people in kitchens?