Sales teams in media businesses say poor business innovation and a lack of digital expertise is hampering the ability to seek advantage from the changing opportunities in front of them.
For any business — publisher or otherwise — grappling with how content can be positioned, generated, harnessed or otherwise manipulated to help grow revenue, this list from Niche Magazine has to be worth a close look. While it is targeted at publishers working off an ad-driven model, it could be adapted in numerous ways to suit other business approaches.
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Tweet Has the bullet been bitten? Or is the bullet winging its way to the heart of its mark? The announcement by top US newspaper, The New York Times, that starting January 2011 it will charge frequent users of its website has either been heralded by underfire newspaper execs, or derided as a desperate measure [...]
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