If you are thinking of investing in China, or if you are a publisher looking to sell products and services in China, or if you are looking to source content for international subscribers from China, you’d do well to ignore many of the orthodoxies that govern business elsewhere in the world.
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China is part of the new reality, and it is firmly filed in the “ignore at your peril” category. This enormous Asian country offers tremendous opportinities for international B2B publishers, but convention and innovative conservatism mean many will either fail or will simply not deliver against the potential.
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Tweet This is the first of three articles looking at the challenges faced by international B2B publishers as they look to establish operations in China. (Part 1 of 3). Make sure you also read Part Two: Don’t fear China, publishers should trash orthodoxies and embrace change (Part 2) (contentrev.com) here’s no secret in knowing China is [...]
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