6 content tips that work for small businesses

Posted by Andy Soloman - July 5, 2012 - Blogging, Business, Content, Content Strategy, Marketing, SMEs, Uncategorized

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For those smaller businesses or SMEs just waking up to the power and necessity of content, it can be a hugely daunting prospect. Whether it is a law firm, solar energy supplier or company selling all types of batteries, just where do you start and what can be done?

For too many SMEs, the journey starts with contracts with web design companies, an SEO expert and possibly external marketing help. Everyone wants to help, but all too often the approach is fragmented. What use is a blunt tool that delivers erratic results. Everyone wants to stand out from the crowd, but just how do you do it? Get the content right and your website visitors will soon become your customers.

If planning is started from the perspective of the desired results and then mapped along the customer journey and back through the organisation it will be possible to identify the activities and content that will make an impact.

And it doesn’t need to be complicated.

Channel 4seven – Social media scheduling hits mainstream television

Posted by Andy Soloman - July 4, 2012 - Digital, Innovation, Social Media, Television, Uncategorized

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I’m generally not too concerned with developments in television beyond the explosion of content targeted at specialist interests, the growth in delivery channels and media convergence. But today’s launch of a new TV channel from British terrestrial broadcaster Channel 4 has piqued my attention. Channel 4seven has a simple and quite innovate premise.

Its mission is to listen and build schedules around which of its programmes have created the most buzz across social media, bloggers, critics and from viewers. A montage of comments will be aired before each programme starts.

Interesting, yes. Brave, definitely. Foolish, possibly.

So which programmes will we be seeing on Channel 4seven I wonder? The mass market dross of programmes such as Embarrassing Bodies where you can gawk from the safety of your own living room at other peoples’ genital deformities, or endless repeats of Gordon Ramsey swearing at people in kitchens?

PRESENTATION – Content Rev Publishing, Editorial and Content Services

Posted by Andy Soloman - May 21, 2012 - Business, Business Solutions, Content, Content Strategy, Digital Revenue, Leadership, Presentation, Product Development

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A slideshare presentation that introduces the Content Rev publishing, editorial and content services.

Content collaboration across brands is smart, but who gets it?

Posted by Andy Soloman - April 25, 2012 - Content, Curation, Journalism, News, Publishing, Strategy, Uncategorized

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For many years I’ve championed the idea of a “central content pot” and for publishers to pursue brand neutral content creation, but it’s surprising just how many publishers still don’t get it.

But some do, and it appears you can place Thomson Reuters in that camp. A job ad for a new Singapore-based Executive Managing Editor at the Thomson title Asian Legal Business (ALB) is explicit in its requirements for the successful candidate to be fully embedded within the Reuters news business.

Structured content gives digital flexibility and keeps costs down

Posted by Andy Soloman - April 19, 2012 - Business Solutions, Content, Content Strategy, Digital, Publishing, Strategy, Uncategorized

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It is actually all about the content. While big brains are grappling with what kind of presentation wrapper content needs, the really enormous brains modestly realise it’s actually about having content that can be repurposed, adapted, sliced, diced and regurgitated in a million and one ways.

VIDEO – Welcome to ContentRev, the content strategy experts

Posted by Andy Soloman - April 18, 2012 - B2B, Business, Content, Digital, Emerging Markets, Publishing, Video

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Here’s a video to introduce ContentRev founder Andy Soloman in which he tells you a little about the content strategy and B2B publishing solutions that ContentRev delivers and his background as a foreign correspondent and global publishing executive.

VIDEO – Content Rev – Driving business growth

Posted by Andy Soloman - April 17, 2012 - B2B, Business, Consulting, Content, Digital, Emerging Markets, Marketing, Media, Social Media, Video

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Here’s a fun little video to introduce ContentRev’s content strategy and publishing services, it’s only 30 seconds long so take a little time to watch, and if you like it please let me know.

Internet grows at staggering rate, but do we know what’s being said? (infographic)

Posted by Andy Soloman - March 7, 2012 - Business, Content, Content Strategy, Digital, Internet, Social Media

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Tweet We all know the internet is everywhere, weedling its way into just about every aspect of our lives. For many of us it is now what helps makes us tick — it is how we communicate, make decisions, learn stuff, get entertained and pay our debts. And it’s a lot else besides. Some quite [...]

The importance of great content to today’s businesses

Posted by Andy Soloman - February 6, 2012 - Content, LinkedIn, Social Media, Uncategorized, Video

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I was approached by The Rugby Business Network for a few video views on the importance to today’s businesses of great content. It’s a growing area and more and more businesses beginning to understand just how using great content can really drive customer engagement and help grow profits.

Creation, curation, and the ethics of content strategy — presentation

Posted by Andy Soloman - February 2, 2012 - Aggregation, Content, Curation, Publishing, Uncategorized

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From Degas to Danger Mouse, what’s your place in the debate of content creation and curation? Both companies’ and consumers’ expectations of user experience have matured, helping content strategy.

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