Following on from my post this week “10 essential steps to change editorial to embrace digital”, I found myself embroiled in a really revealing discussion with a member of the STM Publishing group on LinkedIn. For those of you that may not know, STM stands for Science, Technical and Medical, and is, as you can imagine, a major branch of the global publishing.
As ever, I had cross-posted the article to various relevant groups on LinkedIn, including STM Publishing, as I find it a really effective way of increasing exposure to my ideas. Anyway, I digress.
Following publication, up popped a comment that simply said “What makes you think editorial has not embraces [sic] digital? My company went digital in 1990! I would like some evidence.”