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Posts tagged "Paid Content"

10 essential steps to change editorial to embrace digital

Posted by Andy Soloman - June 12, 2012 - Business, Change Management, Digital, Digital Revenue, Innovation, Journalism, Leadership, Magazines, Media, Newspapers, Publishing, Social Media, Strategy, Uncategorized, Vietnam
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10 essential steps to change editorial to embrace digital

The demands on editorial teams have never been greater. The days of over-stuffed newsrooms and large expense accounts are long gone. Instead, costs are being cut and digital enables an ever accelerating flow of information that readers and consumers increasingly expect over multiple channels and devices in real-time or within a short period. How can editorial teams reinvent themselves to thrive in this challenging environment?

To do this takes change. Not just change in terms of function, but change in terms of attitude, expectation, skill sets, and organisation. Both publishing and editorial leaders need to drive change. It doesn’t matter whether you are the publisher of print or online and digital products, the same rules apply.

Read More Business, change management, Customer, customers, digital, editorial, editorial operations, freemium, Hanoi, job profiles, Management, Paid Content, personas, publishers, publishing, Reuters, Vietnam

A Tale of Two Times’ — Digital subscription growth.

Posted by Andy Soloman - October 25, 2011 - Journalism, News, Newspapers, Online revenue
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More than a year ago The Times (of London) introduced its paywall solution, followed in March this year by the New York Times. So how have they been doing? When compared to print circulation the answer would have to be not very well.

Read More jobs, London, New York Times, News Corporation, news international, Online revenue, Paid Content, paywalls, rupert murdoch, Sunday Times, Times

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