I’m generally not too concerned with developments in television beyond the explosion of content targeted at specialist interests, the growth in delivery channels and media convergence. But today’s launch of a new TV channel from British terrestrial broadcaster Channel 4 has piqued my attention. Channel 4seven has a simple and quite innovate premise.
Its mission is to listen and build schedules around which of its programmes have created the most buzz across social media, bloggers, critics and from viewers. A montage of comments will be aired before each programme starts.
Interesting, yes. Brave, definitely. Foolish, possibly.
So which programmes will we be seeing on Channel 4seven I wonder? The mass market dross of programmes such as Embarrassing Bodies where you can gawk from the safety of your own living room at other peoples’ genital deformities, or endless repeats of Gordon Ramsey swearing at people in kitchens?