The arguments around social media and business value have rumbled on for long enough. There are those businesses that have embraced it and those that still hold out, chanting the ROI mantra and saying while it’s all very pretty, it’s not for them.
Let’s ignore those that don’t get it. Either they are so incredibly successful with their high-value niche services that they feel supremely smug and comfortable in their complacency (they’d better watch out!), or they just don’t get it.
For others who have been racing to adopt and experiment, many are still in the discovery phase and the activities are not seen as being core to the business.Read More