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ContentRev, the new voice in Content Strategy
ContentRev was founded by Andy Soloman in 2012, and while the company maybe young, it comes backed with decades of global experience in managing, creating and developing content strategies.
Our background covers all key media platforms including print, online, video and audio. We have worked for numerous local, regional and global media organisations. We are long-standing digital converts and have worked almost exclusively with digital publishing businesses for more than 15 years. But let’s not forget the traditional print media — we also understand newspapers and magazines.
But our passion crosses over all media channels. That passion is content. Content is the beating heart of all media, be it traditional or digital; magazines or Twitter; newspapers or YouTube, content is central to how customers are acquired, nurtured and ultimately sold to.
At ContentRev, we understand content, and how content is at the heart of any modern business. The internet has proved to be one of the greatest disruptive influences of modern business, and all organisations need to take a close look to see how they can improve their reach and engagement with not only existing and potential customers, but also within the online communities relevant to their business sectors.
Traditional marketing is changing, and the new discipline of content marketing is in the ascendancy. Content is the key to getting close to the customer. It is the single most powerful method for building brand engagement to place your business at the heart of the target segments.
But this is not something that comes easily. Content strategy needs to be carefully planned, an ROI needs to be attached to every piece of content, and content needs to be carefully aligned to business goals.
ContentRev is your ideal partner to help strengthen existing customer relationships or carve out new areas of business influence. ContentRev can help develop emerging market entry strategies and it can develop new content propositions to support numerous business functions.